Astra Zeneca —
Challenge: to create a brand device to help deliver positive assurances about the covid vaccine.
Tidy was approached by MHP on behalf of Astra Zeneca to create a lockup device to help promote positivity around the covid vaccine in America. The challenging brief resulted in a versatile and impactful logo and concept that was very well received in the States and help reassure the public of the safety of the vaccine.
Project Overview —
Tidy created a versatile lockup that could be used to show imagery and also work independently throughout various campaigns. Tidy provided extensive guidelines and a large graphic asset family to be used across all media platforms.
