Chainge —
Tidy was approached to create a brand identity for a new London Fitness concept called Chainge, in 2018.
What is Chainge? —
What set Chainge apart was their own brand of HIIT (high intensity interval training) workout that was regularly refreshed to offer sessions that were exciting, fun, challenging & different every time. It’s a unique all body work-out experience. They not only challenge your body but also your mind, keeping you focused throughout the session. You benefit from training with like-minded individuals from beginners to elite, in a highly motivating and inspiring studio. Lighting & visual effects with music playlists that fuel your energy & enjoyment.
Tidy created a large suite of graphics for presentation and investor documents. The brand was vibrant and energetic and reflected the 3 stages of a Chainge workout. Tidy also created a range of gym wear, signage, and prelaunch material. Sadly due to the pandemic and other financial complications the concept never came to light, but the visuals have stood the test of time and we’re proud of what we produced.
“It's been a pleasure working with The Tidy Agency. They guided us through the world of brand identity & brand creation! Not only has the work they've produced for us been of an exceptionally high standard and very creative but they've also been great to deal with. Always there on the end of the phone or replying to our emails. We look forward to a long and exciting working relationship.”
Darren Dryer — Founder