Kentish Pip —
Kentish Pip approached Tidy to help create a new campaign to help drive trade sales in the UK.
Project Overview —
We were tasked in creating a campaign line which brought to the forefront the core values of Kentish Pip. Working with talented copywriter Amie Poole, we landed on ‘The Right Cider’ – from which we developed a whole range of merchandise and marketing support; from glassware, coasters and runners through to brochures, social media support and email newsletter design. The campaign has so far proved a huge success and trade sales are booming.
Projects —
The Right Cider represents all the reasons why Kentish Pip is leading the way in the Cider market, from their innovative fermentation techniques to the fact that all of their apples are grown and pressed on site, and they put sustainability and responsibility at the heart of every decision, and they also make bloody good cider!
Because life’s too short to drink mediocre cider.
The Campaign Manifesto —
