Rebio —
Challenge: to create a logo for a new Pharmaceutical product for treatment of eye diseases.
ReBio is a pre-clinical stage biotechnology company that has developed SiSu®, a novel, proprietary formulation technology that solves the safety and efficacy challenges other sustained release approaches have been unable to resolve. ReBio has leveraged Sisu® to create a new franchise to transform the standard of care in the treatment of vision-threatening chronic eye diseases.
What is Rebio? —
The Project —
Tidy created a graphic support suite that enabled Rebio to improve their image to help secure investment. This included background graphics (see below) that could be use to create a cohesive marketing strategy to compliment the new brand identity. The brand logo displays how the treatment works, which is demonstrated by the circles to show drug transmission over a controlled period of time.
