MyCo —
A thought provoking brand identity for a radical new streaming media company in Dubai.
MyCo is a counter-culture, stylish and thought-provoking brand. Audiences are rewarded with mContent tokens for watching and engaging with their favourite content which can take the form of feature films, short films, episodic tv series, influencer driven content, podcasts and live events. Tokens also give the audience an ownership stake in the content they are watching too. For content creators it provides a fair and transparent split of revenues along with ultimate control over how their content is presented and distributed. All underpinned and elevated with cutting edge use of NFTs and the Metaverse.
Project Overview —
Tidy created a modular and versatile identity that could be used easily by multiple agencies across the middle east and beyond. The ‘my’ was used to create holding device for moving image and content to be displayed through, a window into the world of MyCo.
Since it’s start in 2022 MyCo now has over 5 million users and are now the largest and fastest growing web3 streaming platform in the world.
Our remit included:
Brand Identity
Brand Strategy
Supporting Graphics
Motion Graphic Support
Digital Design