Premier Padel —
Challenge: Design a versatile, unique and distinctive brand identity for the new official Global Padel Tour…
Project overview —
Tidy was approached by MHP to help design and develop a unique, eye catching logo for the new official global Padel Tour – governed by the International Padel Federation (FIP) and backed by the Professional Players Association (PPA) and Qatar Sports Investments (QSI). The fully regulated new tour will be known as Premier Padel™, a dynamic and exciting global brand, which captures the essence and spirit of the new dawn for Padel – professionalism, dynamism and premium standards delivering on a new global vision.
The brief was to create a unique brandmark for the new ‘Premier Padel’ World Tour. Using the distinct Padel bat shape Tidy developed a 5 prong star which represented the 5 continents on which the tour would be played, Tidy also developed the ‘P’ mark which integrates the professional bat shape inside it. This 2 tier approach would ultimately enable complete flexibility for merchandise and the ability to utilise the icons individually as brand confidence increases. To this date Premier Padel has over 1.4m followers on Instagram and is growing daily.
The Solution —
Working alongside MHP, Tidy helped create an initial phase of guidelines to help launch the first Major event in Qatar 2022. The guidelines covered areas including logo usage patterns, broadcast graphics, merchandise, advertising and photographic treatment and social media asset support for all future Premier Padel events.
The Key Elements —
The Padel Star Icon
The ‘P’ Icon
The Prime Logo
3 levels of competition
Image Treatment —
Tidy worked on an image treatment and graphical devices to bring energy and excitement to the players pictures. These were then utilised to promote the games on social media, since it’s inception @premierpadel has now over 175k followers and is continuing to grow around the world.
